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In 1930, SCHEELS opened their first store in downtown Fargo, North Dakota after Fred M. Scheel bought Swanson Hardware. After this purchase, SCHEELS quickly became a multi-store company expanding to various locations throughout the Fargo, North Dakota and Moorhead, Minnesota community.
On July 1, 2006, SCHEELS opened a new and improved shopping experience on 45th Street in Fargo, north of Interstate 94. The extraordinary 196,000 square-foot shopping experience expanded to a selection of sporting goods, sportswear, footwear, and entertainment for the entire family to enjoy.
The Fargo SCHEELS is North Dakota’s largest selection of specialty shops under one roof. With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Patagonia, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Whether you’re an outdoor enthusiast, passionate college and professional licensed gear sports fan, or avid hunter browsing the largest gun and hunting selection in the state of North Dakota, SCHEELS has you covered. Also, if you’re searching for a pair of shoes for every adventure ahead, Fargo SCHEELS carries the largest footwear selection in the Midwest region.
If you’re passionate about cycling, the Fargo SCHEELS is known as one of the first locations to add a Trek Precision Fit Studio to enhance your biking experience. The Trek Precision Fit Studio is designed to sculpt a seat that will fit your body, creating a smooth and efficient ride, so you can achieve your cycling goals and expectations.
For products that require continuous upkeep, SCHEELS Service Shop has Barnett-certified technicians to help you maintain your products to the highest quality. Our team of Barnett-certified technicians has received the best training in the industry for bike repairs, skate sharpening, ski and snowboard waxing, and much more.
In addition to specialty shops and services, the SCHEELS shopping experience is like no other. The Fargo SCHEELS features a 45-foot Ferris wheel inside the store for customers to ride, dual archery shooting range to "try before you buy", historical walk of US presidents, custom embroidery shop, arcade, ski rental, and expanded bike and fitness shops.
Complete your shopping experience at Ginna’s Café™, named after the Grandmother of Scheels' CEO Steve M. Scheel, to enjoy gourmet soups and sandwiches, SCHEELS exclusive coffee and specialty drinks, tasty treats, and over 24 flavors of homemade fudge.
With a dedication to not only have the best retail experience in the eyes and minds of our customers, every product purchased at SCHEELS is guaranteed satisfactory or your money back. You don’t take chances at SCHEELS...ever.
SCHEELS also gives back to the local community, donating more than 10% of its profits to local charities and local non-profit organizations. As an employee-owned company that provides the best training in retail for its career associates, our team is what makes us special.