Rapid City, SD

Store Details


1225 Eglin St
Rapid City , SD 57701
United States


Mon-Sat: 9:00AM - 9:00PM

Sundays: 11:00AM - 6:00PM


(605) 342-9033


Store Info

Rapid City SCHEELS first opened its doors in 1994 in the Rushmore Mall. Store expansions in 2009 and 2014 brought the location to 118,000 square feet. The store now offers a retail shopping experience that showcases Western South Dakota’s largest selection of sports, sportswear, and footwear under one roof.

Unlike a typical sporting goods store or department store, Rapid City SCHEELS is a collection of women's, men's, youth, specialty, and sport and game shops. Brand-name concept shops by Nike, Under Armour, and The North Face will keep you active in any season.

Each shop is staffed with experts who are passionate about their sports. The store offers a strong emphasis on women’s fashion apparel, shoes, and accessories; with brands like Silver, Rock Revival, Miss Me and Big Star jeans, as well as Keen, Sperry, Aventura, Soybu, and more.

Special attractions in the store include Buck Hunter arcade, bronze sculptures, and Starbucks® coffee bar & fudge shop which offers your favorite drinks and treats. The wildlife photo opportunity “Trophy Hunter” (w/ iPad technology), golf hitting cage, Roller Ball (mini bowling) and more amenities make this shopping adventure unlike any retailer in the Rapid City area.

Rapid City SCHEELS features specialty shops ranging from technical running gear and the latest fashion sportswear to spectacular hunting and fishing shops. The athletic shoe, hiking boot, and casual footwear selection offers everything for toddlers to serious hikers, with selections ranging from beach sandals to fashion boots for women. Outdoor enthusiasts can experience world-class shops including golf, bike, camping, and ski shops.

SCHEELS offers a complete Service Shop. From bike repairs and skate sharpening to ski/board waxing and racquet stringing, each SCHEELS store has an in-house service technician team to get your gear ready for the season. Our Barnett-certified technicians have received the best bike mechanic training in the industry, and are ready to use their skills to keep your wheels on the road.

Several shops feature Scheels Outfitters products. Since its conception in 1902, Scheels Outfitters, a premium brand of SCHEELS, has outfitted the outdoors enthusiast with everything from camping equipment to hunting clothing. Designed for field experts, by SCHEELS Experts, Scheels Outfitters is a premium brand that is exclusive to SCHEELS.

SCHEELS is an employee-owned company and provides the best training in retail for its career associates. Our people make us special and SCHEELS associates are among the highest paid in retail, with outstanding benefits. SCHEELS also gives back to the local communities, donating more than 10% of its profits to local charities and local non-profit organizations.

SCHEELS is a 27-store operation with stores in 12 states including North Dakota, Illinois, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Kansas, Colorado and Utah. The store that opened in 2008 in the Reno/Sparks, Nevada market is the World’s Largest All Sports Store. In 1902, Frederick A. Scheel founded SCHEELS as a general merchandise and hardware store in Sabin, Minnesota. Today, Steve D. Scheel, the great-grandson of SCHEELS' founder, is the company's Chairman of the Board, and great-great-grandson Steve M. Scheel is CEO. Bill Nelson serves as President and oversees SCHEELS’ daily operations of more than 6,000 associates.

Store Features

Big Buck Hunter Arcade

Starbucks® Coffee Bar

Golf Simulator

Trophy Hunter Photo Opportunity


College and Pro Licensed Apparel

Service Shop

Ski Rental