Welcome to
Cedar Falls SCHEELS
Store Experiences
Your Shopping Destination
About Cedar Falls SCHEELS
Cedar Falls SCHEELS opened in 1977 at Blackhawk Mall and later relocated to College Square Mall in 1999. In 2013, SCHEELS combined its Cedar Falls and Waterloo locations into a single 100,000-square-foot store at Viking Plaza, creating a premier destination for sporting goods, outdoor gear, and family fun in eastern Iowa.
Store Features & Attractions
Today, Cedar Falls SCHEELS offers more than just shopping—it’s an experience for the whole family. Some of our most popular in-store attractions include:
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Bronze statues
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Big Buck Hunter arcade for all ages
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Ginna’s coffee bar and fudge for a sweet treat
Expert Services & Specialty Shops
Whether you’re preparing for your next hunt, game, or outdoor adventure, our Experts are trained to help you find the right gear. Inside our 85+ specialty shops, you’ll find top brands like Nike, Garmin, and Brooks—plus exclusive SCHEELS Outfitters gear you won’t find anywhere else.
We also offer a variety of services to keep your gear performing season after season, including:
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Bike repairs and tune-ups
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Skate sharpening
Community Involvement
As an employee-owned company, Cedar Falls SCHEELS is dedicated to making the community stronger. Through volunteering, hosting in-store events, and partnering with local organizations, we proudly give back to the Cedar Falls and Waterloo area.
Visit your Cedar Falls SCHEELS for world-class shopping, unique attractions, and Expert service—so you’re ready for hunting season, cheering on the Panthers, or exploring Iowa’s great outdoors.
Employee Owned
Join Our Team
- Be part of a 100% employee-owned company where your hard work directly benefits you
- Competitive wages, health benefits, and employee stock ownership plan (ESOP)
- Build your career in a supportive, team-oriented environment
Employee Owned
Join Our Team
- Be part of a 100% employee-owned company where your hard work directly benefits you
- Competitive wages, health benefits, and employee stock ownership plan (ESOP)
- Build your career in a supportive, team-oriented environment
More Than A Store
Here’s how we’re dedicated to making a difference.
Community Athletics
We’re proud to support local athletics and the valuable lessons young athletes learn through sports.
Giving Back
We partner with local charities and organizations to create lasting change in the area.
Local Partnership
We’re committed to working alongside local programs to support them year after year.