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In April 2000, SCHEELS opened its doors in Lincoln, Nebraska, to an 80,000 square-foot shopping experience showcasing the region’s largest selection of sports, fashion, and footwear under one roof.
In September 2018, a new store was built. Lincoln is now located in a two-level 220,000 square-foot store with over 80 specialty shops, including a Toy Land Shop with a Lego’s replica of the Cornhusker mascot, Lil' Red, and over 10 attractions for the entire family to enjoy.
Whether you’re shopping for world-class sporting essentials, footwear for every adventure, or rugged outdoor gear for your next expedition, the Lincoln SCHEELS has you covered for every journey ahead.
With a team of specialty shop experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Patagonia, Under Armour, The North Face, and many more. In addition, you’ll find several shops featuring SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more. Also, if you’re shopping for the perfect pair of shoes for your little one, make sure to stop by the running lanes in the kids’ shoe shop for accurate testing to find the best fit and comfort.
For avid sports fans, the Lincoln SCHEELS is your Husker’s Headquarters with the largest selection of clothing, cups, flags, and hats to cheer on your favorite local college and professional teams.
SCHEELS Service Shop has Barnett-certified technicians to help you maintain your products to the highest quality for products that require continued upkeep. Our team of Barnett-certified technicians has received the best training in the industry for bike repairs, skate sharpening, ski, and snowboard waxing, and much more.
In addition to specialty shops and services, the SCHEELS shopping experience is like no other. The Lincoln SCHEELS features a Ferris wheel inside the store for customers to ride, wildlife mountain, shooting gallery, golf simulator, bowling alley, saltwater aquarium, walk of US presidents, 3 separate archery lanes, a Fuzziwig’s Candy Factory, and much more.
Complete your shopping experience at Ginna’s Cafe™, named after the grandmother of Scheels' CEO Steve M. Scheel, to enjoy gourmet soups and sandwiches, our own private label coffee, tasty treats, and over 24 flavors of homemade fudge. With a dedication to not only have the best retail experience in the eyes and minds of our customers, every product purchased at SCHEELS is guaranteed satisfactory or your money back. You don’t take chances at SCHEELS...ever.
SCHEELS also gives back to the local community, donating more than 10% of its profits to local charities and local non-profit organizations. As an employee-owned company that provides the best training in retail for its career associates, our team is what makes us special.