Rochester, MN

Store Details


1220 12th Street, SW, Apache Mall
Rochester , MN 55902
United States


Mon-Sat: 9:30AM - 9:00PM

Sundays: 11:00AM - 7:00PM


(507) 281-2444


Store Info

The 140,000 square foot Rochester SCHEELS opened in 2015 and showcases the area's largest selection of sports, fashion and footwear under one roof. Unlike a typical sporting goods store or department store, Rochester SCHEELS is a collection of entertainment venues, specialty shops and boutiques staffed with experts who focus on their passions.

The Rochester SCHEELS features specialty shops ranging from technical running gear and the latest fashion, to spectacular hunting and fishing shops. The athletic shoe, hiking boot, and casual footwear selection is the largest in Rochester with everything for toddlers to all athletes, from serious hikers to beach goers, and from hunters to the fashion conscious. There is a World Class golf shop, bike shop, ski shop, canoe and kayak shop, and fishing shop. The gun and hunting shops offer the largest selection of guns in Southeast Minnesota.

Special attractions include photo opportunities, Buck Hunter arcade, a shooting gallery, and roller ball mini bowling. Customers are also able to test their golf, soccer, hockey, baseball, football and basketball skills on the sport simulators.

No shopping experience would be complete without tasty treats; Gramma Gina's coffee and fudge shop serves Starbucks® coffee and specialty drinks along with 24 flavors of homemade fudge.

SCHEELS offers a complete Service Shop. From bike repairs and skate sharpening to ski/board waxing and racquet stringing, each SCHEELS store has an in-house service technician team to get your gear ready for the season. Our Barnett-certified technicians have received the best bike mechanic training in the industry, and are ready to use their skills to keep your wheels on the road.

Several shops feature Scheels Outfitters products. Since its conception in 1902, Scheels Outfitters, a premium brand of SCHEELS, has outfitted the outdoors enthusiast with everything from camping equipment to hunting clothing. Designed for field experts, by Scheels Experts, Scheels Outfitters is a premium brand that is exclusive to SCHEELS.

SCHEELS is an employee-owned company and provides the best training in retail for its career associates. Our people make us special and SCHEELS associates are among the highest paid in retail, with outstanding benefits. SCHEELS also gives back to the local communities, donating more than 10% of its profits to local charities and local non-profit organizations.

SCHEELS is a 27-store operation with stores in 12 states including North Dakota, Illinois, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Kansas, Colorado and Utah. The store that opened in 2008 in the Reno/Sparks, Nevada market is the World’s Largest All Sports Store. In 1902, Frederick A. Scheel founded SCHEELS as a general merchandise and hardware store in Sabin, Minnesota. Today, Steve D. Scheel, the great-grandson of SCHEELS' founder, is the company's Chairman of the Board, and great-great-grandson Steve M. Scheel is CEO. Bill Nelson serves as President and oversees SCHEELS’ daily operations of more than 6,000 associates.

Store Features

Shooting Gallery

Sports Simulator

Big Buck Hunter Arcade

Wildlife Photo Opportunity


College and Pro Licensed Apparel

Service Shop

Authorized Minn Kota Service Provider

Play Area