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Its narrow flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts to swim upright. The "high-impact" lip is designed to hammer the structure trees or rocks driving the large trophy-class fish to take action. Available in 6 8 10 and 14 inch versions it is equally effective cast trolled or twitched. Simply put its a killer lure!